BYD, the world’s leading manufacturer of new energy vehicles, and Paris Saint-Germain, one of the world’s most iconic soccer clubs, are proud to announce a new global partnership that will run through June 2029. Under the three-year agreement, BYD becomes the Official Automotive Partner of Paris Saint–Germain.

The partnership brings together two global brands that share the same vision for innovation, excellence, and international growth. Both Paris Saint-Germain and BYD have transformed the industries in which they operate, constantly challenging the status quo, embracing innovation, and forging meaningful connections with millions of fans and customers around the world.

Over the next three seasons, the partnership will be brought to life through international campaigns, exclusive appearances with the Paris Saint-Germain men’s and women’s teams, interactive experiences for fans, and unique initiatives for the club’s supporters worldwide. At the same time, BYD will have a strong presence at the Parc des Princes stadium, while vehicles from BYD and DENZA—the Group’s premium automotive brand—will support Paris Saint-Germain’s daily transportation and operations.

By bringing together one of the world’s most iconic soccer clubs with the global leader in new-energy vehicles, Paris Saint-Germain and BYD aim to inspire fans around the world while setting new standards for innovation, performance, and excellence.

Stella Li, Executive Vice President of BYD, said: “We are particularly pleased about our partnership with Paris Saint-Germain, a club that has become a global symbol of excellence, vision, and innovation. At BYD, we share the same determination to challenge the status quo, inspire progress, and connect people through innovation. This partnership brings together two globally recognized brands that share a common vision for the future and a passion for creating unique experiences. We look forward to connecting even more closely with millions of fans around the world, while promoting a more innovative and sustainable future.”

Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, said: “We are proud to welcome BYD to the Paris Saint-Germain family. As one of the fastest-growing and most innovative companies in the world, BYD is a valuable partner for the Club. The partnership between the two brands creates exciting opportunities to engage with fans through creativity, innovation, and unique experiences around the world.”