AEK LARNACA FC LTD and Novibet announce the launch of their three-year strategic partnership, with Novibet assuming the role of the team’s Main Sponsor for the 2026–2029 period.

The partnership was officially unveiled today at the AEK ARENA during a press conference attended by AEK Larnaca President Mr. Andros Karapatakis, members of the management and soccer department, Novibet executives, and media representatives.

The agreement marks a new chapter for the two organizations, which share a common vision, high aspirations, and an unwavering commitment to growth. For Novibet, this marks yet another significant step in its long-term strategy of investing in sports through partnerships with organizations that stand out for their professionalism, consistency, and dynamism. For AEK Larnaca, this is a significant partnership that further strengthens its steady growth trajectory.

AEK Larnaca is one of the most organized and successful soccer clubs in Cyprus, with a consistent presence among the top teams in Cypriot soccer and regular participation in European competitions. With a strong competitive and commercial identity, as well as a clear strategic direction, it continues to invest consistently in its development, constantly strengthening its presence both on and off the field.

As part of this partnership, Novibet will gain a significant presence across all of the club’s key promotional channels—from the official team uniform and the stadium to television broadcasts, digital media, and commercial activations. At the same time, the two sides will develop joint initiatives that will further strengthen the team’s connection with its fans, creating new experiences and tangible value.

The President of AEK Larnaca, Mr. Andros Karapatakis, stated: “Today is a particularly important day for AEK Larnaca, as we announce a new strategic partnership with Novibet, which will be our team’s Main Sponsor for the next three years.

I would like to express my great satisfaction with this agreement. From the very beginning of our discussions, we realized that we share common values, a common vision, and the desire to build a partnership with long-term potential. The choice of Novibet was based not only on its dynamic presence but, above all, on our shared understanding of professionalism, reliability, and continuous growth. I am confident that this partnership will contribute significantly to the further development of AEK. I warmly welcome Novibet to the AEK Larnaca family and thank its management and executives for the trust they have shown in our club. I hope today’s agreement marks the beginning of a long-term and successful partnership.

Finally, I would like to address the AEK fans. The greatest strength of our club has been, and will always be, its fans. I am confident that they will embrace this new partnership, just as they have consistently supported every effort that strengthens our team.”

George Bozas, Marketing Director Europe at Novibet, stated: “The partnership with AEK Larnaca marks a particularly significant moment for Novibet and is part of our long-term strategy to invest in sports through partnerships with organizations that share the same values and aspirations. AEK is a club with a strong identity, a clear direction, and deep ties to its fans and the community. We are particularly proud to stand by its side as the Main Sponsor and look forward to a partnership that will create meaningful value for fans both on and off the field.”

The shared belief that sports can be a force for positive change in society lends even greater meaning to the partnership between the two organizations. Through the AEK C.A.R.E.S. program (Community, Awareness, Responsibility, Engagement, Support) program and Novibet’s Giant Heart social contribution platform, the conditions are being created for the development of joint initiatives with a meaningful social impact.

With a shared vision and a long-term perspective, AEK Larnaca and Novibet are launching a partnership that aims to create lasting value for the club, the fans, the partners of both organizations, and Cypriot society.

About Novibet

Novibet has been active in the online entertainment sector since 2010. With a presence in markets across Europe and Latin America (Greece, Cyprus, Brazil, Mexico, Chile, and Ireland), offices in Greece, Malta, Brazil, and Mexico, and more than 1,400 employees, it ranks among the world’s leading GameTech companies. At the same time, it has been certified as a Great Place to Work® for 2025 in Greece, Malta, and Brazil, reaffirming its commitment to creating a modern work environment. Through its social contribution platform, Giant Heart, Novibet implements initiatives that create a positive social impact in the communities where it operates, promoting the value of sports, support for vulnerable social groups, and actions to protect stray animals.