Using a state-of-the-art machine, the Municipality of Larnaca is working to reverse the negative effects of beach pollution and marine contamination caused by all kinds of trash, cigarette butts, and microplastics.
It is a towed “sieve” that cleans the sandy beach from 2:00 a.m. until 7:00 a.m., even among the lounge chairs and umbrellas set up on the beaches.
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The machine was acquired with funding from the Deputy Ministry of Tourism and was deployed today at the popular Finikoudes Beach in Larnaca to mark World Tourism Day. A crew from the “Alpha Enimerosi” news program, led by journalist Olga Konstantinou, was on site to capture footage and gather statements from officials, as well as testimonials from students at the Evrybiadeio Junior High School who participated in a beach cleanup campaign.
Watch the video:
In a statement marking this year’s World Tourism Day, PASYXE highlights the need to invest in Artificial Intelligence for a modern and competitive tourism sector
This year’s World Tourism Day is dedicated to Artificial Intelligence as a key tool for reshaping the tourism sector.
As is well known, World Tourism Day has been celebrated on September 27 of each year following a decision by the World Tourism Organization (UNWTO) in 1980, and its main objective is to highlight the social, cultural, political, environmental, and economic contributions of tourism worldwide.
This year’s celebratory events, hosted in El Salvador under the theme “Digital Agenda and Artificial Intelligence for the Redesign of Tourism,” focus on the opportunities offered by artificial intelligence to upgrade and strengthen the competitiveness of the tourism sector.
For Cyprus, this discussion takes on particular significance at a time when the tourism sector is called upon to maintain its momentum, following the uncertainty caused by the ongoing crisis in the Middle East. Artificial Intelligence offers significant opportunities that can enhance the resilience of the tourism product. From data collection and improving the visitor experience to reducing the energy footprint, modern technologies can create opportunities for growth and modernization for tourism businesses.
For PASYXE, the digital transition and the use of artificial intelligence must be an integral part of the national tourism strategy. To this end, collective planning is required, infrastructure development, the recruitment of specialized personnel, and a modern incentive framework that will enable businesses to invest in new technologies.
PASYXE President: Technology as an Opportunity
In a statement, the President of PASYXE, Yiannos Pantazis, highlighted the need to view technology and the enormous potential it offers as an opportunity to upgrade the Cypriot tourism product: “As a country, we have a significant opportunity before us to redesign our tourism model and compete on equal footing with the largest tourism markets. The future of Cypriot tourism will be determined by our ability to adapt, invest, and capitalize on opportunities. Artificial Intelligence opens a new chapter of possibilities, and Cyprus can and must be part of this evolution, by providing tourism businesses with the necessary tools to invest, grow, and create a more attractive and modern tourism product,” emphasized Mr. Pantazis.
The General Director of PASYXE, Christos Angelidis, stressed for his part that World Tourism Day reminds us that the strategy for developing our country’s tourism product must respond to global trends and the needs of the modern traveler. “This year’s theme is directly linked to the changes taking place in the tourism sector, where resilience, connectivity, adaptability, and long-term strategy are becoming essential,” he noted.
It is worth noting that technology, innovation, and competitiveness will be the focus of the upcoming 47th Cyprus Hotel Summit & HORECA Expo, organized by PASYXE and scheduled for December 2, at the Hilton Hotel in Nicosia.
