The KEAN Group announces its new strategic partnership with Desserta Hellas S.A., a strategic partner of the Austrian company Berglandmilch eGen, assuming exclusive representation, distribution, and commercial development of the Alpiland and DORIKI brands in the Cypriot market.
The agreement marks a significant milestone for both companies, marking the organized entry of Alpiland and DORIKI into Cyprus and laying the groundwork for their long-term growth and establishment in the dairy and cheese product category.
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The partnership is part of Desserta Hellas’s growth strategy in Southeast Europe and is based on the strong presence, the KEAN Group’s extensive distribution network, and its many years of expertise in the Cypriot market. Through its modern supply chain infrastructure and in-depth knowledge of consumer trends, the KEAN Group will support the growth of these two brands, bringing Cypriot consumers products that combine quality, authenticity, and tradition.
With roots in the European dairy tradition, Alpiland brings the authentic expertise of the Austrian Alps, while DORIKI embodies the rich heritage of Greek cheese-making, utilizing select raw materials and decades of production experience. Together, the two brands are set to substantially enrich the category, offering new, high-quality options to Cypriot consumers.
The CEO and Chairman of the Board of Directors of Desserta Hellas, Mr. Athanasios Platanias, stated:
“We strongly believe in the prospects of the Cypriot market and consider our partnership with the KEAN Group to be the ideal next step for the growth of Alpiland and DORIKI in the region. KEAN’s experience, reliability, and leading presence are the guarantees for a successful and long-term presence of our products in Cyprus.”
The CEO of the KEAN Group, Mr. Andreas Theocharidis, stated:
“Our partnership with Desserta Hellas and the addition of Alpiland and DORIKI to our portfolio further strengthen our presence in the dairy and cheese products category. These are two high-quality products that can meet the modern needs of Cypriot consumers. We are confident that the strength of our network provides the ideal foundation for their strong and long-term presence in Cyprus.”
This new partnership reaffirms the KEAN Group’s strategic commitment to continuously expanding its portfolio with strong and well-established brands, offering high-quality products and creating added value for its partners, customers, and consumers.
Through this partnership, KEAN further strengthens its position as one of the leading organizations in the marketing, distribution, and brand development in Cyprus, while Desserta Hellas gains a strong strategic partner for the growth of Alpiland and DORIKI in the local market.
