JCC, in partnership with Visa, concluded the “Every Payment, a Chance to Win” contest, which ran from September 1 to September 30, 2026. The contest rewarded JCCsmart users who made their daily payments via Apple Pay or Google Pay using their Visa card.
The mechanism was simple: every transaction made through JCCsmart using Apple Pay or Google Pay and a Visa card counted as one entry into the drawing. The more transactions, the more chances to win. Thirty smartphones, each worth up to €1,500, were raffled off among all entries.
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The goal of the campaign was to encourage consumers to adopt digital wallets, an even faster and more convenient way to pay. At the same time, it gave users an extra reason to make JCCsmart part of their daily transactions.
“Digital innovation is valuable when it makes our daily lives easier and builds trust in our transactions. Through this initiative, in partnership with Visa, we’ve given consumers yet another reason to choose the convenience and security of digital payments through JCCsmart, while also offering businesses a simple way to serve their customers,” said Mr. Markos Siarli, CEO of JCC.
The contest was supported by a comprehensive campaign across digital media and radio throughout September. With clever, playful messages and engaging creative, the campaign linked the convenience of digital wallet payments with the excitement of winning. It included social media content, static and carousel creatives, animated videos, digital ads, and radio spots.
The radio campaign included 1,115 spot airings across 12 radio stations. On digital platforms, the campaign utilized a combination of platforms, such as TikTok, Meta, and YouTube, with both skippable and non-skippable ads. This strategy maximized audience reach, clicks, and views, while also boosting engagement with the campaign’s content.
The campaign brought JCCsmart, Visa, Apple Pay, and Google Pay together around a simple message for consumers: Make the payments you already make using your digital wallet and your Visa card, and every transaction can bring you closer to winning.
