Alpha Bank unveiled its new corporate identity, which reflects the transformation and dynamic growth of recent years, with the central message “Shaping a New Future Together.” The refreshed identity reflects the modern character of a strong banking group with an international reach, which leverages its expanded capabilities and expertise to offer comprehensive financial solutions to individuals and businesses.
“We have grown to become more useful, and our success cannot be greater than the success of those we serve—our customers,” said Alpha Bank Group CEO Vasilis Psaltis, adding that “our new identity reflects the Alpha Bank we have already built. Our history remains recognizable. And our current capabilities take on a new, modern expression.” Mr. Psaltis linked the new identity to two strategic directions: comprehensive coverage of businesses’ financial needs and establishing Alpha Bank as a trusted advisor to individuals in planning their financial lives, at every stage of their journey.
ΣΧΕΤΙΚΑ ΑΡΘΡΑ
For his part, the CEO of Alpha Bank Cyprus, Miltos Michaelas, emphasized: “Alpha Bank’s new corporate identity reflects the Group’s dynamic growth and marks yet another significant step in our own growth trajectory in Cyprus. ‘The New Together’ embodies the philosophy with which we are building the modern Alpha Bank Cyprus: a bank that is closer to people and businesses, offering personalized service, modern solutions, and substantive advisory support. Drawing on the Group’s strength and expertise, we continue to evolve, creating new opportunities for our customers and actively supporting the growth of the Cypriot economy.”
The Symbol: History Meets Alpha Bank’s Modern Identity
At the heart of the new corporate identity lies the Silver Stater of Aegina, the historic 2,600-year-old coin, which is a symbol of trust and was chosen in 1972 by Yannis Kostopoulos as the Bank’s emblem. Its new version combines Alpha Bank’s historical heritage with its contemporary identity. The refreshed symbol forms the basis of a unified visual identity, while the timeless “Together” takes on new meaning, expressing the Bank’s relationship of trust with its customers and its commitment to evolving alongside them.
The Campaign: “Charting a New ‘Together’”
The new corporate campaign, titled “Defining a New ‘Together,’” launches today.
It begins with an observation: “No two lives are alike. Why should the ways you support them be the same?” and concludes with a definition: “Being ‘Together’ isn’t about offering the same thing to everyone. It’s about understanding what each person needs.” A “new Together” that believes in whatever you create, that stays close to you no matter how far you want to go, that is open to everyone and different for each person, that expands your boundaries and your possibilities. The campaign concludes with the phrase “defining a new Together” and highlights the Bank’s role as a companion on every customer’s journey and in achieving their goals, right through to completion.
