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12.11.2026 14:39
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12.11.2026
GREEK SOCCER SPORTS
14:19

Huge deal for Panathinaikos: Novibet secures the “Votanikos” brand name for a record amount

An agreement that is... unprecedented
ALPHANEWSLIVE


Panathinaikos is moving forward with a massive partnership to name its new stadium.

Through the efforts of the club’s commercial director, Giorgos Stathopoulos, and his team, the “clover” secured a legendary deal with Novibet for the Botanikos stadium.

The agreement was signed for a record-breaking amount—unprecedented in Greece—on par with Champions League-level clubs, and covers the next seven years.

The decision by one of the leading betting companies operating in the country to make an investment of this magnitude demonstrates the momentum generated by the stadium’s construction.

Given that this is the largest commercial naming rights agreement in the history of Greek sports, it makes Novibet a strategic partner of Panathinaikos, with a substantive partnership aimed at the club’s prospects and future.

*photo source: KYPE

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