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22.10.2026 18:24
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22.10.2026
BUSINESS NEWS
18:17

Cypriot creativity shone at the 2026 Carob Awards ceremony

"it is the archive of cypriot advertising and a point of reference."
ALPHANEWSLIVE


On an evening dedicated to creativity, originality, and the power of ideas, the awards ceremony for the 4th Festival took place on Tuesday, October 20, 2026, at the Nicosia Municipal Theater, the awards ceremony for the 4th Cyprus Advertising Festival, Carob Awards, organized by the Cyprus Advertising and Communications Association (CACA).

The premier celebration of Cypriot advertising and communications brought together the creative community and the business world of Cyprus, highlighting the ideas, campaigns, and people who stood out through their work, talent, and boldness.

A total of 116 awards were presented during the evening, recognizing projects that highlighted the dynamism, evolution, and potential of the domestic creative industry. Specifically, the following awards were presented: 20 Gold Awards, 49 Silver Awards, and 47 Bronze Awards. The Gold Award winners are as follows: Gnomi Integrated Communications, Action Global Communications, RedWolf/Ogilvy, Innovation/Leo Burnett, Delema/McCann, United Brains, graphic designer Stelios Papageorgiou, Appios Communications, Cube Productions, and Semio Productions.

SDEK President Konstantinos Daltas stated: “I would like to congratulate all the winners, as well as all the teams that submitted entries. We love all the work equally—both those that made it to the podium and those that didn’t. The Carob Awards are not just an awards night. They are the archive of Cypriot advertising and a benchmark for where we are and where we want to go. It is also a message to young people: that advertising and communications are a modern, creative profession with a future.”

For her part, the Chair of the Organizing Committee, Marianna Zervidou, noted: “Today we are celebrating the power of communication. As advertisers and those being advertised to, we must realize that we bear a great responsibility, because in addition to building brands and ensuring we make genuine promises, we have an even greater responsibility to use communication to give a voice to vulnerable groups, reminding the world of the need for inclusion and respect for diversity, and combating, through our work, every form of racism that still plagues our society even today.

And of course, amid all this technological advancement and the possibilities it offers us, we have yet another great responsibility: to keep creativity authentic and spontaneous. To continue creating not only with the help of the tools now at our disposal, but above all through our minds, experiences, emotions, and the human spirit.”

The ceremony was honored by the presence of, among others, Minister of the Interior Konstantinos Ioannou, the Chair of the Parliamentary Committee on Internal Affairs and Member of Parliament for Nicosia, Aristos Damianou, the Mayor of Nicosia, Charalambos Prountzos, the General Director of the Nicosia District Local Government Organization, Konstantinos Parmaklis, the Secretary General of the Cyprus Chamber of Commerce and Industry (KEVE), Philokypros Rousounidis, and others.

The 4th edition of the Cyprus Advertising Festival concluded by sending a resounding message that Cypriot creativity has a voice, boldness, and great potential.

The Carob Awards are organized by SDEK, with PIO as co-organizer. Cyta is the Grand Sponsor of the event, while Lidl Cyprus and Allwyn are Gold Sponsors.

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