Hyundai announced a five-year partnership agreement with UEFA for the Champions League. This partnership reaffirms Hyundai’s close ties to European soccer at the highest level. For 30 years, Hyundai has supported this popular competition and major soccer tournaments around the world in general.
The shared philosophy of the UEFA Champions League and Hyundai is underscored by the abundance of world-class soccer talent that chooses to compete on European soccer fieldsstadiums. Hyundai, for its part, designs and manufactures cars in Europe for discerning European drivers. Two organizations, clearly European in their activities, with global influence!
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“Soccer has been part of Hyundai’s philosophy for over 30 years. It brings people together like no other event, with no language barriers, no borders, and no generational divides,” said José Muñoz, Chairman and CEO of Hyundai Motor Company. “The UEFA Champions League is the world’s premier club competition, taking place every week in front of Europe’s most passionate soccer fans. For Hyundai, this is a great opportunity to showcase our beautifully designed models to the European public. I’m from Madrid and have been watching the UEFA Champions League my whole life. I’m excited that we’ll be in constant contact with the European public and will enjoy this exceptional tournament together.”
