With the introduction of “Lidl Points” to the Lidl Plus app, Lidl Cyprus is offering its customers even greater flexibility, freedom of choice, and opportunities to save on their everyday shopping starting Thursday, October 22, 2026. Users can earn valuable points with every purchase and redeem them individually for attractive rewards —in addition to the existing perks and discount coupons already available on the Lidl Plus app.
The “Lidl Points” system is designed to be simple, highly rewarding, and transparent: every euro spent earns one point. To maximize the benefit for customers from the very first cent, Lidl applies a fair “rounding rule”: every fraction of a euro counts as a full point (e.g., a €1.01 purchase automatically earns 2 points). Participation and point collection are fully integrated digitally into the Lidl Plus app. To have points automatically credited, customers simply log in at the register by scanning their digital card.
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Maximum freedom: Total flexibility for customers
Empowering customers and providing quick access to rewards are at the heart of the program. “Lidl Points” offer maximum flexibility, allowing customers to decide for themselves how and when they want to be rewarded. Unlike traditional programs, customers don’t have to wait long to unlock the benefits of their loyalty.
Users can choose from an extensive catalog of rewards that includes more than 400 different free products. Alternatively, accumulated points can easily be converted into discount coupons to be used directly on their next purchase. To help customers save even faster, Lidl will regularly launch “Extra Points Promotions” directly within the app—starting Monday, November 9, 2026, with special offers such as “Double Points on selected product categories.”
Aphrodite Pampa, Chief Customer Officer of Lidl Cyprus, states: “With the introduction of ‘Lidl Points,’ we are essentially evolving Lidl Plus, taking our customers’ experience to the next level. Our goal is to offer the greatest possible value and the best value for money, while ensuring the smartest, simplest, and most enjoyable shopping experience. We give our customers full control so they can choose for themselves how and when they’ll be rewarded—with complete transparency, convenience, and a fully digital experience.”
Long-term benefits with “Lidl Points”: No pressure at the end of the month
Lidl is committed to a long-term relationship of trust with its customers: points earned remain valid for 24 months. This marks a significant improvement for customers, as the pressure of points expiring at the end of each calendar month is completely eliminated. Customers can comfortably accumulate their points over a long period of time to save up for higher-value rewards.
To celebrate the launch of “Lidl Points,” all users will receive an attractive welcome bonus of 100 points, allowing them to immediately experience the program’s benefits. In accordance with legal regulations, certain product categories—such as tobacco products, baby food, pharmaceuticals, and bags (large and small)—are excluded from earning points.
Visit Lidl Cyprus at:
corporate.lidl.com.cy
team.lidl.com.cy
lidlfoodacademy.com.cy
youtube.com/lidlcyprus
linkedin.com/company/lidl-cyprus
