The Mall of Cyprus has launched a new social media campaign, expanding its long-standing partnership with the Cyprus Blood Center. The campaign aims to raise public awareness about the importance of blood donation and encourage more people to donate blood, at a time when the Center is facing increased difficulties in collecting sufficient quantities of blood. The initiative is part of the Mall of Cyprus’s program for the environment, society, and corporate governance (ESG), and is designed to bolster the regular blood drives already hosted on its premises.
With the central message “Something important is happening here,” the campaign gives deeper meaning to the Mall of Cyprus’s familiar promise that there’s always something happening on its premises. Through its official social media channels, it highlights the value of blood donation and invites the public to participate in an act of giving that can make a real difference in the life of a fellow human being.
ΣΧΕΤΙΚΑ ΑΡΘΡΑ
Annabelle and anassa among europe’s top resorts for 2026
The blood drives hosted at the Mall of Cyprus are a key part of this partnership. Visitors have the opportunity to combine their visit to the mall with donating blood, thereby making it easier for those who find it difficult to set aside time for a separate trip to a blood donation center. The new campaign leverages this established initiative to reach both existing blood donors and people who are considering donating blood for the first time.
In 2025, more than 2,000 people attended the blood drives held at the Mall of Cyprus, and more than 1,600 units of blood were collected. Building on this response, the campaign aims to encourage even greater participation and support the ongoing work of the Cyprus Blood Center.
The campaign focuses on people in need of blood. Its message is simple: donate blood for someone who needs it today, for someone who cannot wait. By expanding its partnership with the Cyprus Blood Center, the Mall of Cyprus invites the public to make blood donation a part of their lives.
The Mall of Cyprus invites the public to participate in the blood drives it hosts and to support the initiative. Information about upcoming blood drives will be announced through its official communication channels.
Mall of Cyprus — Something important is happening here.
