Oysho continues to expand its international presence with the opening of a new store at the Mall of Cyprus, one of Cyprus’s leading shopping destinations.
The new space has a sales area of 428.38 square meters and introduces the Cypriot market to the latest evolution of Oysho’s store concept, designed to offer a more inspiring and functional shopping experience, directly linked to the world of sports.
ΣΧΕΤΙΚΑ ΑΡΘΡΑ
Focus on the brand and the experience: Sports & Athleisure
The new store brings together Oysho’s sportswear and athleisure collections, reflecting the brand’s commitment to combining comfort, style, and functionality, while promoting an active lifestyle both in everyday life and through sports.
Visitors can discover collections designed for a wide range of athletic activities. Among them, the Oysho Studio line stands out, featuring apparel for fitness, yoga, Pilates, and barre, as well as specialized running collections. The range is complemented by complete outfits for leisure, outdoor activities, and sports.
Alongside technical athletic wear, Oysho offers a wide selection of athleisure pieces, designed to blend seamlessly into both an active daily routine and moments of relaxation. Across all collections, the mix-and-match concept allows for the combination of different garments, colors, and textures. A central feature is the wide variety of leggings made from different technical fabrics, helping to create a complete and versatile wardrobe.
The store’s design embraces a warm and contemporary aesthetic. Natural materials, mineral textures, and a neutral color palette blend harmoniously, creating a sense of cohesion and seamless continuity throughout the space.
The facade is clad in Crema Marfil stone, while inside, the walls and ceilings in warm tones are paired with large-format porcelain tile flooring, creating a bright and refined atmosphere.
The visitor’s journey unfolds through a series of distinct zones, each with its own identity.
In the Welcome area, the tapialblock adobe wall lends a distinctive architectural character, highlighted by integrated light bars that add rhythm and depth to the space.
In the Studio area, natural oak elements emphasize the presence of organic materials and lend an extra touch of warmth.
The Basics area features stainless steel fixtures and surfaces inspired by mineral materials. Similarly, in the Accessories & Checkout area, mineral surfaces are combined with oak wood details and Krion Cream cladding, while self-service stations have also been integrated into the space to complete purchases.
The fitting rooms follow the same natural design philosophy: their exterior is clad with vertical oak wood elements, which contrast with the simple, clean white of their interior.
A space designed around the Oysho universe
The new store is designed to showcase Oysho’s various collections in a natural and intuitive way, guiding visitors through an open and contemporary environment.
The architectural approach reflects the evolution of the brand’s identity in a space where design, functionality, and natural materials coexist, creating an experience directly linked to movement, wellness, and an active lifestyle.
With the opening of its new store at the Mall of Cyprus, Oysho continues to expand its international presence and showcase its evolving retail concept in strategically important markets.
About Oysho
Oysho is an international brand of athletic and leisure apparel, committed to innovation, quality, and functionality. Its collections are designed for a wide range of athletic activities, combining high performance, comfort, and contemporary design.
Through its network of stores and digital platforms, Oysho promotes an active lifestyle and encourages the formation of connections through sports and the community.
