The world’s biggest soccer event has kicked off, bringing with it a month full of excitement, surprises, and unforgettable moments. In sync with the rhythm of the 2026 FIFA World Cup, Bean Bar is getting into the World Cup spirit and inviting its fans to experience the tournament with even more positive vibes, interactive surprises, and generous prizes.

This year, Bean Bar draws inspiration from Brazil and the legendary “Jogo Bonito,” the “beautiful game” that made the country of coffee, samba, and soccer famous around the world. Creativity, freedom, imagination, and joy are values found in both Brazilian soccer and the Bean Bar philosophy. The chain’s connection to the beloved land of soccer is also a culinary one, as one of Bean Bar’s favorite single-origin specialty coffees comes from Brazil, offering notes of milk chocolate and nuts. Its signature “Alive” vibe is a perfect match for the energy and spontaneity that define the Brazilians’ style of play.  

At the same time, the chain has prepared a series of ideas that will send its fans’ soccer excitement through the roof. With playful stories and by handing out free stickers related to the World Cup and the Brazilian team, the chain will fill our daily lives with the joy of soccer.

The highlight of the chain’s activities for the World Cup period is the lucky wheel via the Bean Bar Loyalty App, which will run from June 29 through August 2. With every order of €6 or more, customers earn one entry into the digital lucky wheel and the chance to win unique prizes.

The grand prize is a PlayStation 5 & FC26, as well as three Xiaomi Semi-Automatic Espresso Machines and three Nespresso Mini Essenza machines accompanied by two boxes of the chain’s Brazilian coffee capsules, the Bean Bar contest is expected to bring the excitement of the season to a fever pitch.

And the prizes don’t stop there, as the same contest will award hats and T-shirts from Bean Bar’s collaboration with AcePlayMore to 35 winners, four 250-gram packages of the chain’s Brazilian coffee to 50 winners, as well as 500 redeemable points on the Bean Bar Loyalty App to 75 winners.

For one month, coffee, soccer, and positive vibes are on the same team. And at Bean Bar, the game has just begun.

At this year’s World Cup, Bean Bar’s heart beats for Brazil!