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09.10.2026 4:52
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08.07.2026
ENTERTAINMENT
18:18

Erling Haaland: Soccer’s new “it boy” wears Hermès and is making history at the World Cup

The goals that knocked Brazil out of the tournament, Norway’s “Viking” celebration, and the incredible collection of Hermès, Louis Vuitton, and Goyard bags that made him a fashion icon.
ALPHANEWSLIVE


If there’s one soccer player who has managed to become the undisputed face of the 2026 World Cup, it’s Erling Haaland. The Norwegian striker stands out not only because he scores goals nonstop, but because he has turned his presence into a full-fledged phenomenon—athletic, cultural, and, unexpectedly, fashion-related.

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Norway returned to the World Cup after 28 years, and Haaland made sure it wouldn’t be just another appearance. With two goals against Brazil, he led his team to the quarterfinals, marking one of the greatest moments in the history of Norwegian soccer. With seven goals in four matches, he’s at the top of the race for the Golden Boot, alongside names like Lionel Messi and Kylian Mbappé.

Read more at HELLO!Cy

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