"Haaland Mania": Why Is Erling Haaland Gen Z's Pop Icon?

13.07.2026

ENTERTAINMENT

12:38

"Haaland Mania": Why Is Erling Haaland Gen Z's Pop Icon?

From the soccer fields and Viking Row to designer bags, the Norwegian superstar is Gen Z’s new cultural phenomenon.

ALPHANEWSLIVE

There was a time when the great soccer stars became famous solely for what they did within the four lines of the field, but today, things have changed dramatically. Take, for example, David Beckham, who brought fashion to soccer, Cristiano Ronaldo, who turned his own discipline into a brand, and Lionel Messi, who became the symbol of soccer genius.

Erling Haaland belongs to a completely different era; today, he’s not just one of the best strikers in the world, but an internet phenomenon, a TikTok icon, a man who is turned into a meme, a video game character, a fashion reference, and the star of thousands of fan edits in a matter of minutes.

Read more at HELLO!Cyprus

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