Liverpool announced a change in its main sponsor, which will be featured on the team’s jerseys.
As reported, starting next season (2027–28), the “Standard Chartered” logo will no longer appear on the front of the jersey, but that of “Turkish Airlines” will be displayed there instead; the new agreement is for five years and includes revenue “nearing” 350 million euros!
ΣΧΕΤΙΚΑ ΑΡΘΡΑ
Thus, Liverpool is changing its primary jersey sponsor for the first time in 17 full years, while, as announced, “Standard Chartered” will remain a global partner of the club.
Turkish Airlines will become our main club partner starting June 1, 2027, while Standard Chartered continues its long-standing relationship with the Club as a Global Partner.
The airline’s branding will appear on the front of our men’s, women’s, and academy match jerseys from the start…
Advertisement— Liverpool FC (@LFC) September 8, 2026
*photo source: AP
