There was a time when a major transfer was a big deal. Today, it’s just… an accounting entry. The amounts no longer merely impress. They make your head spin. 50, 100, 150 million euros to sign a single soccer player. Contracts worth tens of millions a year. Signing bonuses equivalent to the budgets of small businesses. And all of this in a world where millions of people are counting every penny spent on groceries, gas, rent, and electricity.
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