Paris Saint-Germain is on the verge of one of the biggest commercial deals in soccer history. The European champions are very close to extending their partnership with Nike for another five years, through 2037, even though their current contract expires in 2032.

Negotiations began after PSG’s first Champions League victory at the end of the 2024–25 season. Nasser Al-Khelaifi ordered a renegotiation of the financial terms, with both sides reaching an agreement six years before the expiration of the existing contract.

The new deal is expected to bring the French club approximately 100 million euros annually, up from the roughly 60 million euros it currently receives. With these figures, Paris will have one of the most lucrative sports apparel contracts in the world, on par with that of Barcelona.

PSG’s partnership with Jordan remains a key part of the collaboration, as it is the only soccer club to use that brand. The lifestyle collections and kits featuring the iconic Jumpman logo have significantly boosted the team’s merchandising and international profile.

*photo source: AP