ALAMBRA Dairy, as part of its long-standing commitment to supporting society and people, announces its new social contribution campaign “DEDICATION TO LIFE,” which is being carried out in collaboration with MAS Supermarkets throughout the month of July.

Through this campaign, ALAMBRA Dairy gives consumers the opportunity to make a tangible contribution to an important cause. Specifically, for every liter of ALAMBRA Fresh Cypriot Milk and MOO Chocolate Milk purchased at MAS Supermarkets, 3 cents will be donated to support the PASYKAF Palliative Care Center, “Archangel Michael,” in Paphos.

The “Archangel Michael” Center is one of PASYKAF’s most important facilities, offering specialized palliative care and support to people living with cancer and their families. PASYKAF, with nearly four decades of service, provides free professional health and support services to thousands of our fellow citizens throughout Cyprus, serving as a leading provider of palliative care and comprehensive support for patients and their families.

The “DEDICATION TO LIFE” campaign highlights the power that a simple, everyday choice can have when it becomes an act of solidarity and generosity. Through the partnership between ALAMBRA Dairy and MAS supermarkets, every purchase helps support an organization that provides daily assistance to people who truly need it.

ALAMBRA Dairy, driven by a strong sense of social responsibility, continues to invest in initiatives with a meaningful social impact, reaffirming that business growth can and must go hand in hand with social responsibility and support for the local community.

The campaign will run throughout July at MAS supermarkets.