KEAN made a donation of 4,000 euros to Europa Donna Cyprus for yet another year, as the culmination of the company’s breast cancer awareness campaign. After all, every October, KEAN remains committed to its annual “appointment” with breast cancer prevention, and this year urged women not to neglect their own, very important, appointment through the “Take It Off for a Good Cause!” campaign.
Thus, throughout last October, KEAN’s social media channels (Facebook, Instagram, TikTok, and YouTube) sent a powerful message to every woman, using as a creative vehicle an object inextricably linked to the female breast— the bra, as well as other elements of everyday life. In collaboration with six popular personalities (Chrystallena Poulli, Krista Theofanopoulou, Marilena Zodiatou, Eleni Sidera, and Marianna Dimitriou), as well as the contribution of the renowned Medical Oncologist, Dr. Giola Markou, the videos and other materials published did not merely encourage the public to set aside excuses, overcome obstacles and fears, and schedule a mammogram, but also served as a valuable source of information regarding the procedure, its effectiveness, and its importance.
ΣΧΕΤΙΚΑ ΑΡΘΡΑ
Of course, the campaign could not have been completed without the active support of KEAN for Europa Donna Cyprus, the nonprofit organization that specializes in raising awareness about breast cancer and supports both female and male patients. With a donation of 4,000 euros, KEAN once again demonstrates its commitment to the values of social solidarity and giving, once again finding an innovative way to promote prevention for a health issue where early detection and treatment can save lives.
