An eye-catching box, a dazzling ad, a celebrity promising the ultimate experience, and a product that sells out before it’s even released. How many times have we thought something was worth our money simply because we saw it everywhere on social media?
In the age of TikTok, Instagram, and influencers, marketing has gained immense power. A product can sell out in a matter of hours, a trip can become the ultimate destination, and a collection can be in high demand, simply because it’s accompanied by the right aesthetic and the promise of a unique experience.
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