ALPHAMEGA Supermarkets presented the charity campaign “Journey to Anna’s Dream” at a press conference held on Tuesday, October 27, 2026, at 11:00 a.m., at the UNESCO Amphitheater at the University of Nicosia.
The campaign, which began in 2025 and is being organized for the second consecutive year, is dedicated to the memory of the beloved Anna Sialarou and is carried out in collaboration with a group of motorcyclists and volunteers from the charitable association “One Dream, One Wish.” The goal of the campaign is to provide financial support to the Association, which assists children with cancer and related illnesses.
“Ride for Anna’s Dream” began as an initiative by a group of motorcyclists and volunteer friends of the “One Dream, One Wish,” who wanted to honor Anna’s memory. Always guided by love and generosity, ALFAMEGA Hypermarkets adopted this initiative in 2025, with the support of Anna’s family, this moving initiative, giving it greater reach through a Cyprus-wide campaign. The goal is to continually expand the circle of solidarity and giving, so as to strengthen the charity’s work and support even more children.
This year, the campaign will run from October 27 through November 22. During this period, at all ALFAMEGA Hypermarkets across Cyprus, donation slips worth €2 and €5 will be available at the registers, with all proceeds going to support the “One Dream, One Wish” Association.
In addition, on November 21 and 22, 2026, a group of volunteer motorcyclists will undertake a two-day ride across Cyprus, visiting all ALPHAMEGA Hypermarkets. During the ride, proceeds from the sale of donation tickets at each ALPHAMEGA Hypermarket will be collected and subsequently handed over to the Association. The campaign will conclude on November 22 with an event at Ermou Square in Larnaca, where the motorcyclists will also finish their ride. The event, organized in collaboration with and supported by the Municipality of Larnaca, will be dedicated to the memory of Anna Sialarou and will be open to the public and volunteers.
In her speech, Ms. Natasa Konstantinidou, Director of Communications and Corporate Social Responsibility at ALFAMEGA Supermarkets, stated:
“The ‘Journey Through Anna’s Dream’ is a reminder and a call to all of us. It reminds us that a journey filled with love can unite hearts, carry on a dream that began with Anna, and embrace the dreams and wishes of even more children, giving them what is most precious: a smile.
With deep respect for Anna’s memory and faith in the power of collective giving, we at ALPHAMEGA Supermarkets continue to support this moving initiative, with the goal of both strengthening the work of the “One Dream, One Wish” as well as to keep her vision alive. Because when we join forces, we can offer hope and help make the wishes of children in need come true.”
The panel at the press conference included Ms. Natasa Konstantinidou, Director of Communications and Corporate Social Responsibility at ALFAMEGA Hypermarkets, Mr. George Penintaex, President of the “One Dream, One Wish” Association, Mr. Andreas Andreou, a member of the motorcycle group and a volunteer with the Association, as well as Ms. Agni Sialarou, sister of Anna Sialarou.
Non-Profit Organization License No. 40/2026
